Sensualité by AW, official carpet partner of the BMW Masters 2014

We are proud to announce that Sensualité® by AW is the official carpet partner of the BMW Masters, a world-class golf tournament with the best players from all over the world.

BMW Golfsport and Associated Weavers have agreed to a partnership, where Sensualité® by AW was the “Official Carpet Partner” of the BMW Masters 2014. With a prize money of 7 million US dollar this renowned golf tournament took place in Shanghai, China and was the first event of the final series on the “Race to Dubai”. Each edition could count on the support of many well-known international high-end brands. From now on, Sensualité® by AW is one of them.

AW stands for craftsmanship, pure innovation, extreme quality and service and respect for the environment. Values, which AW undeniably has in common with BMW. That’s the reason why we were more than happy to present our prestigious Sensualité® collection in the VIP area during the BMW Masters from 29th October until 2nd November 2014 in Lake Malaren Golf Club, Shanghai.

“Sensualite® by AW is a super soft and premium carpet which is the kind of product which we are looking for at the BMW Masters and which goes perfectly together with the other brands at this event such as Rolex, Hugo Boss and Ballantine's among others”, says Moritz Holst, Manager International Sales & Marketing Rights at UFA Sports GmbH.

Sensualité® carpet is not only super soft, but also very strong and resilient. This is due to the iSense® yarn, a unique and extremely soft polyamide. Those features make Sensualité® carpet particularly suited for the bedroom. Don’t we all want to get out of bed barefoot and feel a super soft, warm and comfortable carpet under our feet which can stand hard wear?

Due to its multiple possibilities, the Sensualité® collection comes up to everyone’s expectations, even the most fastidious ones. Because in the end, everyone has a soft side.