GAIA, Versatile carpet with an elegant touch

Versatile carpet with an elegant touch

After thorough research, AW launches GAIA®, a polyester carpet brand that makes the best of this versatile material. As polyester is the happy medium between polypropylene and polyamide, the four carpet ranges were named after natural phenomena of what we call ‘being in the middle’: Equator, Meridia, Equinox and Solstice.

AW has created a collection with this happy medium and proudly presents GAIA®. A global polyester brand and the middle position of AW’s global product portfolio.

Polyester

In the carpet world, polyester is the up-and-coming material that fills the gap between polyamide and polypropylene. At AW, we always strive for excellence. That is why we wanted to know all about polyester before launching our own collection. We did thorough research, because we believe this approach best guarantees that we choose the right suppliers and the best fitted yarn qualities.

Polyester comes in many types, which allows us to create different kinds of carpet, suited to everyone’s budget and taste. The GAIA® ranges are made in either PES – the traditional, entry level polyester, or PBT – polyester of the highest quality. Its characteristics prove that polyester truly is a great carpet material, in the middle of polypropylene and polyamide:

• RESILIENCE
  Generally speaking, polyester is more resilient than polypropylene. PBT can even rival with polyamide.
• WEAR & TEAR
  Polyester can take a fair amount of wear and tear without showing signs of stress. In a Vetterman test, our PES sample obtained a reasonably good result; PBT even performed very nicely.
• SOFTNESS
  Polyester is a naturally soft material. It is often used as a budget friendly alternative to silk, just like polyamide.
• COLOURS
  When it comes to bright colours, polyester can definitely keep up with polyamide. Its natural lustre gives the carpet a radiant shine, allowing for vast ranges of luminous colours.
• CLEANABILITY
  The molecular structure of polyester is quite impermeable, making it naturally water – and stain – resistant. Our polyesters are also solution dyed during the extrusion process, leaving no space for stains.
• COST
  When it comes to price as well, polyester is the happy medium. PES carpet performs slightly better than polypropylene, and thus requires that you invest a little more. The higher quality PBT comes at a higher price, but still allows saving a few bucks compared to polyamide.