From fishing net to super soft carpet

The future is circular

At AW we are increasingly using recycled materials to manufacture our carpets. By giving materials a new life, we not only reduce the amount of waste, we also take an important step in reducing our carbon footprint. Indeed, the use of virgin raw materials causes considerably greater CO2 emissions than the reuse of existing ones.

In Sedna carpet you will find recycled materials in both the pile and the backing.

For the carpet pile of the Sedna® collection we have carefully selected Econyl® yarn. This is a regenerated polyamide that not only feels exceptionally soft but is also gentle on the environment. Only polyamide waste is used in the production of Econyl®, such as old carpets, production waste and fishing nets left behind in the sea. These so-called ghost nets are life-threatening traps for marine animals that get caught in them. By surfacing the nets and regenerating them into polyamide yarn through a sophisticated chemical process, many animals are saved.

1 Rescue

The Sedna® carpet creation process begins with rescuing waste materials that would otherwise harm the environment, such as abandoned fishing nets, fabric scraps, carpet and industrial plastic. Thanks to Aquafil, the company behind the Econyl® yarn, these materials are collected from oceans and landfills from various locations worldwide before they are carefully sorted and thoroughly cleaned to extract as much nylon as possible. This is a crucial step as it helps to protect our ocean environments by removing fishing nets that would otherwise trap wildlife and destroy fragile ecosystems. It also prevents unnecessary waste by salvaging carpets and other scraps that would be destined for landfills.

Learn more

2 Regenerate

Once the waste materials are collected, a revolutionary process of regeneration and purification is initiated. The state-of-the-art technology recycles the nylon waste back to its original purity, resulting in Econyl® regenerated nylon. This regenerated nylon is indistinguishable from fossil-based nylon and meets the same high-quality standards. By eliminating the need for barrels of crude oil, CO² emissions are also drastically reduced when creating Econyl® regenerated nylon.

3 Remake

The Econyl® regenerated nylon is skillfully processed into yarns and polymers specifically designed for the fashion and interior industries, like Sedna carpets.

4 Reimagine

Renowned fashion brands and carpet producers harness the power of Econyl® regenerated nylon to create innovative and sustainable products. Sedna carpets are born from this material. What makes Econyl® truly remarkable is its ability to be recycled indefinitely without compromising its quality. Our ultimate objective is to ensure that when customers no longer need the Sedna carpet Econyl®, they can be reintroduced into the Regeneration System, starting the cycle anew.

Explore the Sedna® carpet collection

ECO Fusionbac

As a carpet backing, we use ECO FusionBac, a polyester made from 100% recycled plastic bottles.

All too often these bottles are carelessly thrown away and end up in the plastic soup in our rivers: a real threat to the ecosystem. By putting plastic bottles in the correct recycling cycle, they are given a new use as a valuable raw material for numerous products, such as the high-performance ECO FusionBac. This strong & stable carpet backing makes the carpet easy to install, improves the heat and noise insulation and makes it last longer.

By using both Econyl® yarn and ECO FusionBac, the recycled content of the Sedna® collection is on average 67% depending on the range.
The minimum recycled content per individual range (dd. August 1st, 2023) is as follows:

Kai 56%
Varuna 64%
Moana 64%
Oshun 68%
Vellamo 73%
Yara 77%

This conscious choice of materials results in a carbon footprint that is also on average 70% lower than that of a similar carpet made with virgin polyamide and a traditional backing.

Carpet

LVT